The Los Angeles Rams introduces new team sponsor AT&T with the launch their 2017 team calendar. Leverage Group Player Rights to seamlessly integrate new team sponsor, and boost team affinity.
Vendor: BDA, a NFLPA preferred vendor
- 40,000 produced
- The calendars were used to build brand awareness, and promoted team affinity for the Ram’s new location and sponsor.
- The NFLPA assisted the RAMs, to ensure no players with conflicting deals were used in the promotion.
Tags Marketing Strategy