The Los Angeles Rams introduces new team sponsor AT&T with the launch their 2017 team calendar. Leverage Group Player Rights to seamlessly integrate new team sponsor, and boost team affinity.

Sponsor: AT&T

Vendor: BDA, a NFLPA preferred vendor

Product:

  • 40,000 produced

Results:

  • The calendars were used to build brand awareness, and promoted team affinity for the Ram’s new location and sponsor.
  • The NFLPA assisted the RAMs, to ensure no players with conflicting deals were used in the promotion. 

Tags Marketing Strategy