Spirit Jersey, unique apparel with a distinctive bold print across the back, worked with NFL Players Inc. (NFLPI) to give female fans a new and stylish way to support their favorite NFL players. Designer Leah Elliot talks about inspiration for the product, including using players on the NFLPI Top 50 Player Sales Report. Sales and Marketing Director, Andy Gerrard talks about how the NFLPI license created a whole new dialogue between fans on social media and how they were able to expand the license with a collegiate co-brand.

 

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