Bleacher Creatures turned NFL players into unique plush toys with the help of an NFL Players Inc. (NFLPI) license. CEO, Matt Hoffman and Director of Sales & Marketing, Micah Levy share how their relationship with NFLPI was essential to capturing the likeness of NFL players in their product. NFLPI provided the connections, player insight and player procurement needed for Bleacher Creatures to expand their roster and grow their business.


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