The annual list identifies players poised to break out and rank among next season’s top-sellers of all officially licensed merchandise – and ultimately become the NFLPA’s next retail kings.
A new precendent was set today, as Ezekiel Elliott became the first rookie to finish the year atop the NFLPA Top 50 Player Sales List at the end of the 2016-17 season.
The NFLPA – through its licensing and marketing arm, NFL Players Inc. -- has announced a partnership with fast-growing rideshare leader, Lyft, for the upcoming season
NFLPA Advertising Campaign “Find Yours” Launches, Connecting NFL Players With Businesses Of All Sizes
The NFL Players Association launched its new “Find Yours” advertising campaign to highlight the off-the-field interests and talents of its players.
For the first time, fans will have their favorite NFL players at their fingertips as the NFLPA, in partnership with Whalerock Industries, today announced the release of a customized emoji keyboard called Any Given Emoji.
Eight NFL players participated in the first-of-its-kind Sports Activation Zone hosted by the NFLPA during the 2016 Licensing Expo--the world’s largest and most influential licensing industry event. Attendees had the opportunity to compete for prizes by participating in a variety of fun, unique and engaging games along with the athletes.
In this Quick Snap video, newly drafted NFL players Carson Wentz, Joey Bosa, Derrick Henry, Paxton Lynch, Corey Coleman and Josh Doctson talk about what it means to be on the 2016 Rising 50 list heading into their rookie season. They share more about their personal brands and why its valuable to develop the right marketing opportunities off the field.
Philadelphia Eagles wide receiver Jordan Matthews recently spoke at the Fantasy Sports Trade Association summer conference about building and activating partnerships with today’s fantasy sports fan.
DeAngelo Williams, Drew Brees, Antonio Brown, Corey Linsley and more NFL players celebrate being dads in fun videos and heart-warming interviews.
Elliott talks about moving from the collegiate market to his new team market, and the value of being true to yourself and your brand.